From Challenge to Vision: Interview with Sergej Peter, Head of Sales & Marketing at CSP

Insights into the Development and Future of Sales and Marketing at CSP

Sergej, what motivated you to take on the position of Head of Sales & Marketing at CSP?

After twelve years in sales, during which I was also responsible for some marketing activities, my goal has always been to unite both areas and lead them as a team. When the opportunity arose to take on the role of Head of Sales & Marketing, I immediately agreed. It was the perfect chance to consolidate my experience and further develop it in a field I truly enjoy. This challenge still excites me and motivates me every day.

What is your vision for the sales and marketing department at CSP?

We aim for long-term partnerships, where we not only acquire customers but also retain them over time. This requires a strong, well-coordinated sales and marketing team working hand in hand to maintain and expand these relationships.

What strategies are you implementing to increase CSP’s brand awareness and revenue?

Visibility and trust form the foundation of our strategy. We focus on valuable content to enhance our visibility within our target audience and build trust. Trust inevitably leads to revenue—when our customers have confidence in our solutions, sales follow naturally. It is essential that we continuously invest in the right visibility, whether through content marketing or performance marketing, to effectively reach our target audience.

What have been the biggest challenges you have faced since joining CSP, and how have you overcome them?

The biggest challenge was understanding the processes in a new company, establishing new structures while preserving existing effective processes. Adapting and optimizing these processes was a major challenge.

How has the market changed in recent years, and how is CSP adapting to these changes?

The market has changed significantly due to increasing digitalization. While field sales previously relied heavily on cold calls and telephone outreach, today’s sales processes are increasingly digital. This has also led to a shift in marketing strategies: we now focus more on digital channels, social media, and data-driven marketing. This allows us to target our audience more precisely and guide them through the buying process with the right messaging at the right time.

Which current trends in sales and marketing do you see as particularly relevant for the manufacturing industry?

The most important trend in the manufacturing industry is the use of data. Data-driven marketing enables us to better understand customer needs and offer tailored solutions. Our software solutions rely heavily on data to optimize quality assurance and improve process efficiency. This is key to fostering long-term customer relationships and achieving sustainable success.

What innovations or changes could drive CSP forward?

I see great potential in expanding smart product development. Software must be continuously improved to meet evolving requirements. Innovation primarily arises through close collaboration with our customers. By understanding their needs and developing solutions together, we can create products that offer real value and further strengthen CSP’s competitiveness.

How do you promote collaboration between the sales and marketing teams to achieve common goals?

Regular communication and close coordination are essential for successful collaboration. I view sales, marketing, and inside sales as a single team working together to achieve shared goals. We have found that regular meetings and open communication lead to greater transparency and a better understanding of each team's responsibilities. This allows us to streamline processes and align everyone toward a common objective.

Where do you see our company in the next five years, and what contribution would you like to make?

In the next five years, I envision CSP not only as a market leader in the automotive sector for quality assurance but also as a key player in other industries such as mechanical engineering, aerospace, and medical technology. I want to contribute to this vision by driving continuous innovation and strengthening customer relationships. As a team, we work every day to position CSP as a leading provider across various industries.

Sergej, thank you for the interview and for sharing these valuable insights!